MAZDA MEDIA RELEASE: April 2020
The First-Ever Mazda CX-30 and the MX-30 – Mazda’s first mass-production battery electric vehicle have both been recognised in the prestigious ‘Red Dot: Product Design 2020 Awards’. The CX-30 compact SUV and Mazda’s first all-electric car, the MX-30, join the growing list of award-winning Mazda models designed under the Kodo: Soul of Motion philosophy.
The new Mazda CX-30 is the second production model created with the latest evolution of the Kodo design philosophy – artful design, rooted in traditional Japanese aesthetics.
David Hodge, Managing Director Mazda New Zealand, believes the Red Dot Awards for the CX-30 and MX-30 highlights the success of the company’s less is more principle.
“The honing of every element according to the ‘less is more’ principle has resulted in clean, beautiful surfaces on the CX-30 and brought an entirely original look to the compact crossover SUV segment. The designers have trimmed back elements and created something dynamic yet elegant.”
Retaining the beautiful, hand-crafted forms of Kodo design, the styling of Mazda’s first all-electric car the MX-30 represents an exploration of a more modern aesthetic which focuses on the futuristic values and lifestyles that are beginning to emerge.
“This new approach has resulted in an original design that embodies the expansion of Kodo’s expressive range,” says Hodge. “As we begin an era of great change, we want the Mazda MX-30 to show people that our cars can still deliver pure joy of driving.”
The Mazda CX-30 will be launched in NZ later this year with MX-30 to follow in early 2021.
These are the eighth and ninth Red Dot awards won by Mazda’s Kodo models to date, following the all-new Mazda3 in 2019, the MX-5 RF in 2017, the MX-5 soft top, CX-3 and Mazda2 (all 2015), the previous generation Mazda3 (2014) and the Mazda6 (2013).
Initiated in 1955, Red Dot is one of the world’s largest design competitions. The product design winners, selected this year in 48 categories including cars & motorcycles, have earned the right to use the Red Dot symbol, an international seal of excellence.